By bring an influencer to moderate the session, Ahmed AlMarzooqi, Imfluence was able to help Sharjah Entreprenuership Festival engineer a session that was social media first rather than event first. The influencer and Imfluence worked closely with H.E. Mohamed Al Abbar's team to create a session that would go viral on the internet and guess what? It did. Over 18,500,000 views in total were generated across 2 content pieces in a span of 3 days organically by having audiences do the work for us. How? Through creating engaging content that is shareable and relatable, audiences would watch the video and be inspired to download it then share it from their personal accounts.