Humanizing Corporate Comms

Humanizing Corporate Comms

Abu Dhabi, UAE

Abu Dhabi, UAE

Reels

Reels

Client

Aldar

2023

Influencer

Views

812K

812K

Engagements

17K

17K

Reach

869K

869K

Engagement Rate

2.95%

2.95%

Challenge

Aldar's essential corporate communications and press releases were missing their mark with retail investors, primarily due to the format and channels through which they were disseminated.

Aldar's essential corporate communications and press releases were missing their mark with retail investors, primarily due to the format and channels through which they were disseminated.

Solution

The goal was to engage retail investors directly through influencer channels, utilising a sequence of dynamic videos designed to capture their attention while effectively conveying Aldar's key corporate messages.

The goal was to engage retail investors directly through influencer channels, utilising a sequence of dynamic videos designed to capture their attention while effectively conveying Aldar's key corporate messages.

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