Humanizing Corporate Comms
Humanizing Corporate Comms
Abu Dhabi, UAE
Abu Dhabi, UAE
Reels
Reels
Client
Aldar
2023
Influencer
Views
812 ألف
812 ألف
Engagements
17 ألف
17 ألف
Reach
869 ألف
869 ألف
Engagement Rate
2.95%
2.95%
Challenge
Aldar's essential corporate communications and press releases were missing their mark with retail investors, primarily due to the format and channels through which they were disseminated.
Aldar's essential corporate communications and press releases were missing their mark with retail investors, primarily due to the format and channels through which they were disseminated.
Solution
The goal was to engage retail investors directly through influencer channels, utilising a sequence of dynamic videos designed to capture their attention while effectively conveying Aldar's key corporate messages.
The goal was to engage retail investors directly through influencer channels, utilising a sequence of dynamic videos designed to capture their attention while effectively conveying Aldar's key corporate messages.
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